Mixue (蜜雪冰城) at Paragon Market Place occupies lots G20, G45, and G46 on the ground floor, at Jalan Tampoi, Kampung Bahru Majidee, 81100 Johor Bahru. The outlet is listed on Facebook via Paragon Market Place and on Foodpanda. The Paragon Market Place Facebook page announced Mixue as a new tenant with a soft opening on 6 January 2024, offering free ice cream with purchase of drinks, and operating hours 11am to 10pm. A subsequent post announces the new opening of Mixue at lots G20, G45, and G46 from 29 May 2025, with exclusive pineapple ice cream and merchandise available. Foodpanda confirms the three-lot location (G20, G45, G46) for delivery. Mixue is a Chinese beverage and ice cream chain known for its extremely affordable pricing.
Mixue Paragon Market Place serves ice cream, fruit teas, and refreshing drinks at affordable prices. The menu features soft-serve ice cream (vanilla, chocolate, and swirl flavours, from approximately RM2), fruit teas (peach, lemon, mango, mixed fruit, from approximately RM4), bubble teas, milk teas, and slush drinks. The exclusive pineapple ice cream and merchandise mentioned in the Facebook post indicate location-specific or seasonal product offerings. The three-lot space (G20, G45, G46) is unusually large for a Mixue outlet, suggesting a flagship format with seating and expanded product display. The soft opening on 6 January 2024 with free ice cream promotion demonstrates aggressive market entry tactics. The Paragon Market Place location serves the Tampoi and Majidee residential communities. The halal certification ensures accessibility for all customers. Mixue competes with other bubble tea and ice cream chains in JB, differentiating itself through its extremely low price point and rapid expansion strategy. The Foodpanda delivery extends reach beyond walk-in customers.
Mixue Paragon Market Place opens daily from 11am to 10pm. The outlet is located on the ground floor at lots G20, G45, and G46.
G20 & G45 & G46, Paragon Market Place, Jalan Tampoi, Kampung Bahru Majidee, 81100 Johor Bahru, Johor, Malaysia
Staff don’t have attitude and not properly do their work..and i found bugs in my drink that bugs already died that’s so disgusting i ever had I caught that bugs in my mouth the hell..if that will effect my health i will sue you guys
Positive Reviews
Shida Tan
Staff friendly, beautiful with best services. Will definitely go there again 🥰 …
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Photo Gallery
MIXUE Paragon Market Place
Mixue Ice Cream & Tea
A brightly lit storefront for Mixue, an ice cream and tea shop, with its prominent red sign featuring the brand logo and text 'SINCE 1997 ICE CREAM & TEA'. The interior shows displays of clothing and merchandise in front of the shop.
Mixue Ice Cream & Tea Storefront
A wide shot of the exterior of a Mixue Ice Cream & Tea store. The store has a prominent red and white color scheme. The large white text "MIXUE" is visible on the red awning above the entrance. Below this, "SINCE 1997 ICE CREAM & TEA" is also displayed. Inside the store, staff members are visible behind the counter, serving customers. Digital screens display various menu items and promotions. A sign with "FOREVER FAVORITES" and images of ice cream and bubble tea is displayed prominently.
Mixue Ice Cream & Tea
The exterior of a Mixue Ice Cream & Tea shop. The shop has a red and white facade with the Mixue logo and name prominently displayed. A large mural of a character and strawberries is on the wall next to the entrance. An A-frame sign with images of drinks is placed in front of the shop.
Mixue Ice Cream and Tea Advertisement
A close-up of a dessert with soft serve ice cream, caramel drizzle, diced mangoes, and boba pearls. The dessert is in a clear cup with chocolate syrup swirls. A cartoon snowman mascot is on the left, and a bowl of boba pearls is on the right. The background is a bright blue with ice graphics. The Mixue logo and text are visible at the top.
Iced Drink with Grass Jelly
A close-up of a tall, clear plastic cup filled with a light brown iced beverage, topped with a generous amount of dark, cubed grass jelly. The cup is covered in condensation. A cartoon snowman character wearing a red cape and a crown, holding a broom, is visible on the side of the cup. In the foreground, a small white bowl contains more grass jelly cubes. The background features a vibrant blue icy landscape with wisps of steam rising from the drink. The words "ICE", "M", and "L" are displayed in the top left corner, indicating size options. A disclaimer reads, "All pictures shown are for illustration purpose only.".
Lemon Drink Advertisement
A close-up shot of a refreshing lemon drink in a clear plastic cup, surrounded by ice cubes and lemon slices. The cup features a cartoon logo of a snowman wearing a crown and holding an ice cream cone. Text on the cup reads "ICE COOL" and indicates a size "L". The background is a vibrant blue with steam rising, suggesting a cold beverage.
Strawberry Ice Cream Sundae
A close-up of a strawberry ice cream sundae in a clear plastic cup, swirled with strawberry sauce and topped with whipped cream. The cup has a sticker of a cartoon snowman character wearing a crown and holding an ice cream cone. The background features ice cubes and fresh strawberries. The text "ICE U" is visible in the upper left corner.
Beverage Advertisement
A close-up of a beverage in a clear plastic cup, topped with ice cubes. The cup has a logo of a snowman wearing a crown and holding an ice cream cone. The background features ice cubes and a blue gradient, suggesting a cold drink. Text in the upper left corner indicates "ICE" and cup sizes "M" and "L". Vertical text on the right reads "All pictures shown are for illustration purpose only."
Kiwi Ice Cream
A tall plastic cup filled with soft-serve ice cream swirled with green kiwi sauce and topped with diced kiwi. The background is a bright blue with ice cubes. A cartoon snowman character wearing a crown and cape is on the left, winking. The brand logo MIXUE is visible at the top left.
New Mango Drink
A close-up of a new mango drink with diced mango on top. The drink has chocolate swirls and is decorated with the brand's snowman mascot. The background features a large creme brulee and chocolate drizzle.
Peach and Fruit Drink
A close-up of a refreshing beverage in a clear plastic cup, filled with diced peaches and other fruits, surrounded by ice cubes and peach slices. The drink is topped with a frothy layer and appears to be a fruit tea or smoothie. A cartoon mascot, a snowman-like character wearing a crown and holding an ice cream cone, is featured prominently on the cup. The background is a vibrant blue with wisps of steam or mist, suggesting a cold and invigorating drink. Text on the left reads "ICE COOL" with a cup icon and "L" indicating a large size.
Mixue Ice Cream & Tea Advertisement
A close-up of a beverage topped with diced fruit, likely mango, in a clear plastic cup. The drink is a light brown color and appears to be cold, with condensation on the cup. In the lower left corner, a cartoon character resembling a snowman wearing a crown and a red cape is winking. The background is a bright blue with ice cubes. The Mixue logo and text indicating "All pictures shown are for illustration purposes only" and "SINCE 2008 ICE CREAM & TEA" are visible at the top.
Mixue Ice Cream
A purple soft-serve ice cream in a clear cup, topped with crushed cookies and served against a starry purple background. A cartoon character resembling a snowman with a crown and holding an ice cream cone is on the left.
Fruit drink with ice and strawberries
A close-up of a clear plastic cup filled with a pink beverage, topped with diced strawberries and yellow fruit chunks. The cup has a cartoon character logo of a snowman wearing a crown and holding an ice cream cone. The background features ice cubes and strawberries, with a blue gradient and wisps of steam. Text in the upper left corner reads "ICE M". Vertical text on the right states "All pictures shown are for illustration purpose only.".
Mixue Strawberry Drink
A promotional image for a Mixue strawberry drink. The drink is in a clear plastic cup, filled with a pinkish-white liquid and topped with chopped strawberries and pink cubes, possibly fruit or jelly. The background features swirling pink patterns and lightning bolts, with floating strawberries. A cartoon character resembling a snowman wearing glasses, a suit, and a crown holds a microphone with the Mixue logo. The Mixue logo and text are visible in the top left corner.
Strawberry Ice Cream Sundae
A close-up of a strawberry soft-serve ice cream sundae topped with crushed cookies. The sundae is in a clear plastic cup with layers of strawberry sauce. A cartoon character dressed as a reporter with a microphone is in the lower left corner. Strawberries and lightning bolts are depicted in the background. The brand logo MIXUE is visible in the upper left corner.
Mango Ice Cream Drink
A close-up of a mango ice cream drink with swirls of white cream and mango puree in a clear plastic cup. The cup has a cartoon character logo of a snowman wearing a crown and a cape, holding an ice cream cone. The drink is surrounded by ice cubes and fresh mango chunks. The background is a bright blue with wisps of steam rising from the drink.
Peach Ice Cream Swirl
A close-up of a tall, clear plastic cup filled with a swirl of white ice cream and pink peach syrup. The ice cream is topped with diced peaches and more syrup. In the background, there are ice cubes and a cartoon snowman character wearing a red cape and crown. The brand logo "MIXUE" and "SINCE 2018 ICE CREAM & TEA" are visible at the top left. Text at the top right states, "All pictures shown are for illustration purposes only." Text at the bottom left reads, "T&C Apply."
Iced Coffee with Cream Topping
A close-up shot of a large iced coffee drink topped with a swirl of soft-serve ice cream. The drink is in a clear plastic cup with a cartoon character logo on the side. The background features ice cubes and roasted coffee beans. Text in the upper left corner indicates "ICE" and "M". Vertical text on the right side reads "All pictures shown are for illustration purpose only."
Mango Smoothie with Boba
A close-up of a mango smoothie in a clear plastic cup, topped with diced mango and boba pearls. The cup has a logo of a snowman holding an ice cream cone. In the background, there are ice cubes, more boba pearls, and a sliced mango. The overall image is vibrant and refreshing, with a blue background and steam rising from the drink.
Bubble Tea Advertisement
A close-up of a large cup of bubble tea with various toppings, including black tapioca pearls, grass jelly, and white jelly. The cup has a cartoon snowman logo with a crown and a red cape. The background features ice cubes and a blue gradient. Text in the upper left corner indicates "ICE L". Vertical text on the right reads "All pictures shown are for illustration purpose only.".
Bubble Tea Advertisement
A close-up image of a bubble tea drink with passion fruit and tapioca pearls. The drink is in a clear plastic cup with a logo of a snowman wearing a crown and holding an ice cream cone. The background features ice cubes and a blue gradient, suggesting a cold beverage. Text on the left reads "ICE COOL L". Text on the right states "All pictures shown are for illustration purpose only".
Dessert with Boba and Caramel
A close-up of a dessert in a clear plastic cup, featuring soft-serve ice cream, caramel sauce, and black boba pearls. The cup has a cartoon image of a snowman-like character with a crown and a broom. In the background, there are ice cubes and a pile of boba pearls. The text "ICE U" is visible in the upper left corner.
Strawberry Drink
A close-up of a refreshing strawberry drink with fresh strawberries and ice. The drink is in a clear plastic cup with a logo of a snowman character holding a broom. The background features ice cubes and a blue sky. Text on the left reads "ICE COOL" and "L".
Kiwi drink
A close-up shot of a kiwi and mango drink with ice and kiwi slices. The drink is in a clear plastic cup with a logo of a snowman holding an ice cream cone. The background is a bright blue with ice cubes and steam.
Oreo Ice Cream Sundae
A close-up of an ice cream sundae topped with chocolate sauce and crushed Oreo cookies, surrounded by whole Oreo cookies and ice cubes. The cup features a cartoon snowman logo. The background is a bright blue with swirling white mist. Text in the upper left corner reads "ICE U". Vertical text on the right states "All pictures shown are for illustration purpose only.".
Iced Milk Tea with Grass Jelly
A close-up of an iced milk tea in a clear plastic cup, filled with ice and topped with a creamy beverage. The cup features a cartoon character logo of a snowman wearing a crown and holding an ice cream cone. To the left, a small bowl contains dark brown cubes of grass jelly. The background is a vibrant blue with ice cubes and wisps of steam. Text in the upper left corner reads "ICE M".
Mango Peach Tea
A close-up of a large cup of iced tea with mango and peach toppings. The cup has a logo of a snowman holding an ice cream cone. The background features ice cubes and a sliced peach. Text on the cup reads "ICE COOL L".
Dessert with Ice Cream and Cookies
A close-up of a dessert in a clear plastic cup, featuring soft-serve ice cream layered with chocolate sauce and cookie crumbles. The cup has a cartoon snowman logo with a crown. Surrounding the cup are Oreo cookies, honeycomb candy, and a small waffle cone filled with jam. The background is a vibrant blue with ice cube graphics and wisps of steam.
Mixue Drink
A close-up of a purple and white layered drink topped with black tapioca pearls. The drink is in a clear plastic cup. Around the drink are cubes of a light purple substance, possibly taro. A cartoon character resembling a snowman with a crown and holding an ice cream cone is on the left side of the image. The background is a starry purple sky. The Mixue logo and text are visible at the top.
Brown Sugar Boba Milk
A close-up shot of a large plastic cup filled with brown sugar boba milk. The drink has layers of white cream, brown sugar syrup, and boba pearls. The cup is topped with more boba pearls and jelly cubes. The background features ice cubes and a blue gradient. The logo of a snowman with a crown and a broom is visible on the cup.
Brown Sugar Boba Milk
A close-up of a brown sugar boba milk drink with tapioca pearls, ice cubes, and brown sugar chunks. The drink has a cartoon snowman logo with a crown and an ice cream cone. The background is a bright blue with steam rising.
Mango Drink Advertisement
A close-up advertisement featuring a mango-flavored drink topped with diced mangoes and possibly other fruits. The drink is in a clear plastic cup with a logo of a snowman character wearing a crown and holding an ice cream cone. The background shows a large, circular dessert with a caramelized top, and chocolate syrup dripping down. The word "NEW" is prominently displayed.
Iced Coffee Drink
A close-up of an iced coffee drink topped with soft-serve ice cream. The drink is in a clear plastic cup with a logo of a snowman wearing a crown and holding a broom. The background features ice cubes and coffee beans. Text in the upper left corner reads "ICE M". Text on the right side reads "All pictures shown are for illustration purpose only.".
Iced Coffee Drink
A close-up of a clear plastic cup filled with iced coffee and ice cubes. The cup has a cartoon character logo of a snowman wearing a crown and a cape, holding an ice cream cone. There are coffee beans scattered on a wooden surface in the foreground. Text on the cup indicates "ICE" and "M". Vertical text on the right side reads "All pictures shown are for illustration purpose only."
Orange Juice Advertisement
A refreshing orange juice drink is featured prominently in a clear plastic cup, with a slice of orange splashing into the liquid. The background depicts an orange grove with ripe fruit on trees under a bright blue sky. A cartoon character, resembling a snowman with a crown and red cape, holds an orange. The MIXUE logo is visible in the upper left corner.
Oreo Chocolate Drink
A close-up of a chocolate drink topped with crushed Oreos and ice. The drink is in a clear plastic cup with a logo of a snowman holding an ice cream cone. Cubes of jelly and Oreo cookies are visible around the cup. The background is a bright blue with ice cubes and steam effects.
Bubble Tea Advertisement
A close-up image of a bubble tea drink with tapioca pearls. The cup has a cartoon character logo of a snowman wearing a crown and holding an ice cream cone. The background features ice cubes and steam, suggesting a cold beverage. Text indicates options for ice and cup sizes (M, L). A disclaimer states, "All pictures shown are for illustration purpose only."
Mixue Drink and Sundae Display
A display of promotional posters for Mixue ice cream and tea products. The posters advertise "Doink Doink Brûlée" with options like Toffee Lava Brûlée and Mango Brûlée, and "Hot Day Chilled Tea" featuring Super Boba Sundae and Peach Jasmine Tea. There are also instructions on how to shake drinks. In the background, staff members are visible behind a counter.
MIXUE Drink
A hand holds a plastic cup with a red lid, filled with a yellow, creamy beverage. The cup has condensation on the outside and features two stickers with MIXUE branding and order details. The MIXUE logo is also visible vertically on the cup. The background appears to be the interior of a car.
Dessert Shop Counter
A counter in a dessert shop with several large beverage dispensers labeled "PURE WATER", "MILK TEA", "JASMINE TEA", "COFFEE", "BLACK TEA", and "CONCENTRATE". Above the counter, three screens display advertisements. The left screen shows a cartoon, the middle screen has text about edible skin, and the right screen advertises a "SNOW KING OOTD CHALLENGE" for a "Taro Bubble Creamy Drink". A person wearing a black t-shirt with text is visible behind the counter.
Mixue Grabfood Receipt
A close-up of a Mixue ice cream sundae with a red spoon in it, next to a Grabfood receipt. The receipt details an order for an O-Crispy Sundae with takeaway packaging, a delivery fee, and the total receivable amount. The receipt also includes order number, time, cashier details, and the store's address and phone number.
Mixue Snow King OOTD Challenge
Digital screens display promotions for Mixue, a beverage and ice cream shop. One screen announces the 'Snow King OOTD Challenge' with instructions to 'Spend', 'Share', and 'Win' a Taro Bubble Creamy Drink. Another screen promotes 'Quick Scan Fast Order' with a QR code. A third screen shows cartoon characters related to 'Snow King'. Below the screens, a counter displays dispensers for coffee, black tea, and concentrated drinks, along with various bottles and cups. A refrigerator unit with the Mixue logo is also visible.
Mixue Takeaway Receipt
A close-up of a red Mixue branded bag with a takeaway receipt attached. The receipt details an order for a Strawberry Creamy Drink from Mixue at Paragon Market Place. It includes order number, time, item details, price, and delivery address. There is also a handwritten note on the receipt.
Mixue Ice Cream and Drinks Advertisement
An A-frame sign displays advertisements for Mixue beverages, featuring a "Doink Doink Brûlée" drink with options like "Toffee Lava Brûlée" (RM 5.0) and "Mango Brûlée" (RM 5.5). Another sign promotes Mixue Ice Cream, stating it is popular in 12 countries worldwide and costs RM 2.00. A smaller sign indicates Mixue is a global tea chain with over 35,000 stores. The background shows a shopping mall interior with escalators and other stores.
Grape Drink with Boba
A close-up of a refreshing grape-flavored drink with boba pearls, surrounded by fresh grapes and a backdrop of orange trees. A cartoon character is holding a grape. The Mixue logo is visible in the top left corner.
Mixue Ice Cream & Tea Storefront
A view of the interior of a shopping mall, focusing on the storefront of Mixue Ice Cream & Tea. The store features a prominent red sign with the Mixue logo and text that reads "SINCE 1997 ICE CREAM & TEA". Red lanterns are strung across the ceiling, and racks of clothing are visible in the foreground.