The Founders Bakery at Johor Bahru City Square is located at Jalan Wong Ah Fook, 80000 Johor Bahru. The bakery is listed on Facebook and Instagram (@thefoundersbakery). The Facebook page describes The Founders Bakery as more than just a cafe, by the original team from People, and located at City Square JB. The Instagram bio lists The Founders Bakery locations at Mid Valley, City Square, Sunway Big Box, and AEON Tebrau, with the JB headquarters at @thefounderscafe.co. An Instagram reel lists The Founders Bakery at Mid Valley Megamall, Mid Valley Southkey, JB City Square, Sunway Big Box, and AEON Tebrau, describing the brand as Made in Malaysia. The Founders is a Malaysian cafe and bakery chain originating from Penang.
The Founders Bakery JB City Square serves artisanal breads, pastries, cakes, and cafe fare. The product range includes sourdough breads, croissants, danishes, cakes, cookies, pies, coffee, tea, and light meals. The more than just a cafe, by the original team from People description indicates The Founders evolved from the People cafe concept, with the original team creating a bakery-focused format. The JB headquarters at thefounderscafe.co indicates the JB operation is a significant hub for the brand. The multiple JB locations (City Square, Mid Valley Southkey, Sunway Big Box, AEON Tebrau) indicate strong JB market presence. The City Square location provides convenient access for JB city centre workers and Singaporean visitors. The Founders competes with other bakery-cafe chains in JB including Lavender Bakery and Gigi Coffee, differentiating itself through its Penang heritage and artisanal baking approach. The Made in Malaysia branding emphasises local ownership and production. The halal certification ensures accessibility for all customers.
The Founders Bakery JB City Square opens daily from 8am to 10pm. The bakery is located within Johor Bahru City Square.
J3-30, Level 3, Bandar Johor Bahru, 80000 Johor Bahru, Johor Darul Ta'zim, Malaysia
Floor 3 · Johor Bahru City Square
Operating Hours
Open Now
Closes at 10 pm (in 2h 6m)
Monday (Today)
10 am–10 pm
Tuesday
10 am–10 pm
Wednesday
10 am–10 pm
Thursday
10 am–10 pm
Friday
10 am–10 pm
Saturday
10 am–10 pm
Sunday
10 am–10 pm
Our Menu
Menu Photos
World's Best Bagels Menu
A printed menu board displaying bagel options with prices in RM, categorized under 'WORLD'S BEST BAGELS', '#GOOD CREAM CHEESE', and '#GOOD CINNAMON ROLLS'. The menu includes various flavors like Blueberry, Cranberry & Walnut, Poppy Seed, Cheddar & Jalapeño (with a note saying 'NOT AVAILABLE'), Berry Berry, Brown Onion Paradise, Peach Cheesecake, Lemon Cheesecake, Earl Grey, Green Onion, Mixed Nuts, Plain, Classic, Cream Cheese, and Pecan Salted Caramel. Prices are listed as RM13.80 for pick 1 bagels, with cinnamon rolls ranging from RM7.50 to RM9.00.
Ala Carte Bagel Menu
A printed menu board displaying ala carte bagels, cream cheese, and cinnamon rolls with prices in Malaysian Ringgit (RM). The top banner reads 'ATTENTION THIS PAGE IS FOR ALA CARTE ONLY!' and includes a yellow sticky note marking 'Poppy Seed' as 'NOT AVAILABLE'.
#DADDY'S RECOMMENDATION
A printed menu board displaying bagel options with prices in Malaysian Ringgit (RM). The menu is divided into sections: '#DADDY'S FAVORITE!', 'Premium!', and 'So Refreshing!'. Each item includes a photo, name, price, and description of fillings.
#DADDY'S RECOMMENDATION
A printed menu board displaying various bagel options with prices in Malaysian Ringgit (RM). The menu is divided into sections: '#DADDY'S Favorite!', 'The OG!', 'Premium!' categories, each featuring images and descriptions of bagels with fillings. Prices are exclusive of 6% SST.
We ordered the blueberry lemon cheesecake and the walnut peach bagel and they were great. The blueberry lemon cream cheese was sweet and tart and the bagel was light and fluffy with a nice chew. The peach cream cheese has a nice peach flavor and the bagel was perfectly cooked. This is great for a quick snack or a nice treat
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Photo Gallery
The Founders Bakery • Johor Bahru City Square
The Founders Cafe Interior
Interior view of a cafe with customers at the counter. The counter is pink and white, featuring a neon sign that reads 'The FOUNDERS' with the tagline 'MORE THAN JUST A CAFE'. Above the counter are multiple digital screens displaying menu items and recommendations. There's a refrigerated display case filled with pastries and drinks. Customers are seen interacting or waiting near the counter.
Food Item in Plastic Bag
A layered dessert with cream topping and crumbly brown topping, wrapped in a clear plastic bag resting on pink paper. No shop front or printed material is visible.
Hand holding shopping bags
A hand holds a translucent plastic bag with pink interior and partial text 'ATE WITH W'. The background shows tiled flooring and part of a white wall or counter. No shop front, menu, or printed material is visible.
Pink branded bag from The Founder
A hand holding a pink paper bag with white line art of a man's face and text '#DADDY'S RECOMMENDATION' above 'The FOUNDER MORE THAN JUST A CAFE'. The setting appears to be indoors on a tiled floor.
Cinnamon Roll Slice
A close-up shot of a sliced cinnamon roll on a decorative plate, topped with caramel drizzle and pecans, placed on a green and white striped tablecloth.
Chocolate-Dipped Dessert with Pink Box Background
A close-up shot of a dessert covered in glossy chocolate drizzle with dried rose petals on top, served on a white plate. Behind it is a bright pink cardboard box with the text '#DADDY'S RECOMMENDATION' and 'MADE IN MALAYSIA'. The setting appears to be indoors, possibly a café or bakery counter, with blurred background elements including a coffee machine and window light.
Hand holding branded paper bag at café counter
A hand holds a bright pink paper bag with 'CELEBRATE WHAT WE EAT' and 'The FOUNDERS' branding. Behind it is a glass display case filled with baked goods labeled '#GOOD'. Above, a red digital clock reads '318'. The environment suggests an indoor café setting with pink accents.
Cinnamon Roll with Creamy Frosting and Crumb Topping
A close-up shot of a square-cut cinnamon roll on a white plate, topped with creamy frosting and crumbled brown topping. In the background, there's a blurred interior setting with a white mug, a stainless steel kettle, and a person in the distance. The environment suggests a café or bakery counter.
Pink branded bag from The Founders Cafe
A hand holding a bright pink paper bag with white text and logo. Text includes 'CELEBRATE WHAT WE EAT', '#GOODFOOD 100 by Alexa Ooi', 'The FOUNDERS MORE THAN JUST A CAFE', and website 'thefounderscafemy.com'. Background shows tiled floor and blurred figures in an indoor setting.
Bakery Display Case
Glass display case with three shelves holding various pastries including cinnamon rolls and cream-filled options. Each shelf has a small sign reading '#GOOD' with product names like 'CREAM NUCCHED' and 'CLASSIC CINNAMON ROLL'. A pink promotional sign on the right reads 'GOOD BAGELS TAKE TIME'. The interior of the bakery is partially visible in the background.
Pink Packaging with Bagel
A sliced bagel with pink frosting rests on pink branded paper. The paper has white text and graphics including the phrase 'WE TASTE!!!' and a logo resembling a stylized hand or claw holding a bagel. No storefront, menu, or staff is visible.
The Founders Box
A pink product box with white text reading 'THE FOUNDER'S' and '#DADDY'S RECOMMENDATION'. A logo of a man's head is on the top left. Below, there's a circular badge containing '#GOODFOOD by Alexa Ooi'. The box rests on a crinkled plastic bag.
Cinnamon Roll Stack
A stack of cinnamon rolls with caramel drizzle sits on a small plate with decorative edges, placed on a green and white striped cloth. A spoon rests nearby. The focus is on the food item.
Cinnamon Roll with Drizzle and Nuts
A single cinnamon roll topped with caramel drizzle and pecan pieces, served on a small decorative plate. The plate rests on a green and white striped tablecloth. No shop front, menu, or printed material is visible.
Bread in pink paper wrapper
A partially eaten bread roll with a bite taken out, resting on crumpled pink paper that has partial white lettering (possibly 'TAS'). The bread appears to have a soft interior with some embedded ingredients. A finger is visible holding the wrapper.
Shopping Mall Interior
Wide-angle view of a multi-level shopping mall interior with bright lighting, tiled floors, and various storefronts on upper levels. A blue-themed attraction or installation is visible in the center. The image appears blurred due to motion or lens effect.
Hand holding a bagel wrapped in paper
A hand holds a sliced bagel wrapped in branded paper with partial text 'CELEBRATE' and '#GOOD'. The bagel is wrapped in pink plastic packaging with white line art. Background shows blurred glass or metal surface and dark fabric.
Hand holding a partially eaten bread roll wrapped in pink paper
A close-up shot of a hand holding a torn-open bread roll with a speckled interior, wrapped in bright pink paper. The paper has partial text reading 'TOAST BEFORE EATING'. No shop front or menu is visible.
Bagel Display Counter
A glass display case filled with assorted bagels and pastries on multiple shelves. Pink signage labels items like 'World's Best Bagels' and 'Good Cream Cheese'. A printed notice stands beside the counter indicating 'Attention: This page is for ala carte only!'. Above, a QR code sign reads 'Scan here to enjoy great offers and activities!' under 'klook'. The counter has pink trim.
Inside a bagel shop counter area
Interior view of a bakery with pink-themed decor, digital screens displaying menus, a neon sign of a man's face, glass display cases filled with baked goods, order pickup station, and customer at counter. Red lanterns hang as decoration.
Football match at stadium
View from spectator seats showing a large indoor football field with players on the pitch, illuminated by bright lights under a dark sky. The stands are filled with fans wearing blue attire. A hand holds a pink branded bag with partial text 'CELEBRATE WHAT WE...', suggesting food or merchandise. Visible signage includes a digital scoreboard and advertisements around the perimeter of the field.
Bakery Interior Display
Close-up of three pastries in a pink-lined box with branded paper, accompanied by white ceramic mugs on saucers and cutlery on a table. The setting suggests an indoor bakery or café environment.
Hand holding a pink paper bag with a sesame-topped item
A close-up shot of a hand holding a bright pink paper bag with the text 'DADDY'S RECOMMENDATION' printed on it. The top of a round food item covered in black and white sesame seeds is visible above the bag's opening.
Hand holding food at stadium
A hand holds a partially eaten pastry wrapped in paper with red lettering, likely from a vendor or concession stand. The background shows a large indoor sports stadium filled with spectators watching a football match on the green field under bright lights.
Customers waiting in line at a bakery counter
Group of people standing in a queue inside a brightly lit indoor space, facing a counter with digital screens displaying menus. A red 'ORDER' sign is visible above the counter. Customers are wearing casual clothing; some carry bags or backpacks. The environment appears busy and commercial.
Chocolate-covered pastry in plastic bag
A close-up shot of a dessert item wrapped in clear plastic, resting on a pink surface with partial white lettering. The pastry is covered in dark chocolate drizzle and sprinkled with crushed cookies or crumbs. No shop front, menu, or printed material is visible.
Baked Garlic Bread on Gold Plate
A golden-brown garlic bread, cut into sections, sits on a gold-colored plate with matching gold fork and knife. The plate rests on a gray tablecloth with white geometric patterns.
Bagel with Jalapeño and Cream Cheese
A close-up shot of a hand holding a partially eaten bagel topped with jalapeños and cream cheese, showing the golden-brown crust and soft interior. The bagel is resting on brown paper, with a knife blade visible in the background.
Inside a food stall with customers waiting
Interior view of a brightly lit food counter with pink accents. Customers are lined up to order or pick up. Staff in red headwear serve behind the counter. Multiple digital screens display promotional content and menu options. A neon sign is mounted on the wall. The environment appears busy and modern.
Receipt from The Founders Bakery
A hand holding a paper receipt from The Founders Bakery, showing purchase details including order number 20164 dated 01/07/2024 at 4:22 PM. Items ordered include Parmesan & Herbs Bagel, Canberry & Walnut Bagel, and Blueberry Bagel, each priced at RM 7.90. Subtotal is RM 23.70 with service tax of RM 1.42, net total RM 25.10 paid in cash. Shop location listed as Lot J3-30, Level 3, Johor Bahru City Square. Receipt placed on a lace-patterned tablecloth.
People holding bagels
Multiple hands holding sliced bagels with purple and yellow fillings, wrapped in paper with branding. One person wears a white shirt and yellow shoes. Setting appears to be indoors on tiled floor.
Bagel and Cream Cheese Set
Two bagels with a crumbly topping, accompanied by two containers of plain cream cheese. The items are presented in a branded paper-lined box with pink text reading 'CELEBRATE WHAT WE EAT!!!' and '#GOODFOOD by Alexa Ooi'.
Hand holding a sliced bagel in a food court
A person holds a halved bagel with cream cheese filling in the foreground. In the background, there is a brightly lit interior space with pink accents, multiple screens displaying content, and people walking around. A neon sign is partially visible on the right. The floor is tiled, and the ceiling has recessed lighting.
Pink Box with Bagels
A pink box containing two bagels with a clear window showing the product inside. The box has white text reading 'CELEBRATE WHAT WE EAT!!!' and a logo of a dog head. A hashtag '#GOODFOOD by Alexa Ooi' is printed on the bottom left. The box sits atop a grey textured surface, partially covered by a transparent plastic bag with partial text including 'thecloudscale.co'.
Bagel with Spread
A partially eaten bagel on pink paper, showing a bite taken out of it with visible fillings including yellow spread and purple-colored substance.
Cinnamon Oatmeal Crumble Square
A square-shaped baked good topped with oats, cinnamon, and sugar, served in a branded paper-lined box. The box features red text reading 'CELEBRATE WHAT WE EAT!!!' and '#GOODFOOD by Alexa Qui'.
Cake Slice on Paper Wrapper
A slice of layered cake with white frosting topped with crumbled brown topping sits on a branded paper wrapper. A fork rests beside it. The background shows a green-and-white checkered tablecloth and part of a white box. The wrapper has pink text reading 'WE EAT III CELEBRATE' and small bunny illustrations.
Hand holding a sliced bagel sandwich
A hand holds a bagel cut in half, wrapped in paper with red lettering, showing the inside filled with scrambled eggs and possibly other ingredients like onions or dried fruit. The background is a light-colored wooden floor.
Bagel Display Case
A glass display case filled with assorted bagels including 'World's Best Mixed Sesame' and 'World's Best Cheddar & Jalapeño'. The bagels are arranged in layers, some topped with seeds or jalapeños. Reflections of the interior and a person wearing a pink cap are visible.
Bagel sandwiches held in hands
Two people holding bagels wrapped in branded paper, cut open to show cream cheese filling. The bagels are dark-colored with a yellow spread inside. Red packaging with white logo text is visible beneath the food.
Food Item on Plate
A close-up shot of a partially eaten dessert or pastry with crumbly topping and creamy filling, resting on a white paper liner with pink branding text. A fork is inserted into the food. The background shows a blurred table surface with green and white checkered pattern.
Bakery Display Case
A glass display case filled with assorted pastries and bagels, labeled with pink signs indicating 'WORLD'S BEST' and '#GOOD' categories. Red Chinese New Year decorations hang above the case. The interior lighting highlights the baked goods on multiple shelves.
Ice cream display at a café
A refrigerated display case with various ice cream flavors labeled as 'GOOD CREAM CHEESE' including Mixed Nuts, Berry Berry, Lemon Cheese Cake, Peach Cheese Cake, Brown Onion Paradise, and Plain. In front is a printed menu board advertising 'WORLD'S BEST BAGELS' and '#GOOD CREAM CHEESE', listing options like Blueberry, Cranberry & Walnut, Poppy Seed, Cheddar & Jalapeño, Parmesan & Herbs, Mixed Sesame, Superfood, and more. Above the display are promotional signs for 'THE FOUNDER'S CAFE' and 'THE FOUNDER'S BAKERY'. A water bottle and QR code sign are visible nearby.
Bagels on pink paper
Three bagels resting on bright pink branded paper with white line art logo and partial text including 'JUST A CAFE' and '#DR4DOYS'. The bagels vary in appearance: one is plain, another has a purple hue, and the third is topped with dark seasoning. The paper appears to be from a bakery or café.
Bagel and Cream Cheese Set
Three bagels with a seasoned topping in a pink box lined with branded paper. Three small containers of plain cream cheese are included. The packaging features the slogan 'Celebrate What We Eat!!!' and '#GoodCreamCheese'.
Donuts in Box
Four donuts displayed in a pink box with branded paper lining. The donuts vary in topping: one with oats, one with caramel drizzle and nuts, one covered in chocolate and sugar, and one with cream and crumb topping. The box has partial branding 'The FOUNDERS' on the side.
Bakery Display Case
Metal display case with multiple shelves holding various pastries. Signs label items: '#GOOD PECAN SALTED CARAMEL', '#GOOD CREAM CHEESE CINNAMON ROLL', '#GOOD CLASSIC CINNAMON ROLL'. Pastries are glazed and topped with nuts or seeds. Background shows interior bakery lighting and counter area.
The Founder's bakery counter interior
Interior view of a bakery counter with pink and purple lighting, glass display case filled with baked goods, order pickup station, digital screens above, and printed signage including 'ORDER' and 'GOOD OR BAD?' sign.
Bagel with fillings
A partially eaten bagel on pink paper, showing purple and yellow fillings, with scattered seeds nearby.
Food Item
Two halves of a sliced pastry or bread with purple-colored filling, wrapped in paper with partial branding visible. The item rests on a dark surface next to a plastic bag. No shop front, menu, or printed material is shown.
Bakery interior with customers and digital displays
Interior view of a bakery with pink-themed decor. Customers are standing in line near order counters. Multiple digital screens display menus and promotional content. A large neon sign is visible on the right. Glass display cases show baked goods. Signage includes 'ORDER' and 'PICK UP'.
Bread on pink paper
A split bagel with spread resting on crumpled pink paper, placed on a wooden surface.
Bagel with Cheese and Jalapeños
A close-up photo of a person holding a partially eaten bagel topped with melted cheese and jalapeño slices. The bagel is on brown paper, suggesting it was purchased from a bakery or café. Hands are visible, indicating the item is being consumed or presented.
Bagel Display Case
A glass display case filled with various types of bagels on metal trays. Each tray has a red label reading 'WORLD'S BEST' with specific flavor names like 'Mixed Sesame', 'Cheddar & Jalapeno', and 'Blueberry Bagel'. The bagels are arranged in rows, some plain, others topped or seeded. Reflections of the interior environment and possibly customers are visible on the glass surfaces.
Bagel with Spread
A hand holds a sliced bagel wrapped in paper, topped with a creamy spread containing visible chunks of onion or similar ingredient. The bagel is resting on a wooden surface. The wrapper has partial red lettering including 'ATE'.
Bakery Display Case
Glass display case filled with assorted bagels, including 'World's Best Parmesan' and 'World's Best Cheddar & Jalapeño Bagel'. Some bagels are topped with seeds or jalapeños. Signage is printed on wooden plaques.